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Starting a business seems scary, I know. You have so many questions to ask, you are not sure if you are making the right decision, you are not sure if your business will be successful, there are so many things you do not know, you probably have not done this before, and so this is like you are stepping out of your comfort zone and it is so scarrrryyyyy.

I understand you perfectly, and you are not alone.

I started my first business sometime in 2004, while I was still an undergraduate at the university, and all those thoughts kept flashing past my mind. I did not know how to voice out all my fears, and I wished that there was someone or somewhere I could go to, to ask for help.

Ten years later, I have survived and I have built a business that I am excited about, and my story can be yours too.

In this training, I am going to share with you some things I wish I knew when I was first starting out in business.

I have titled it, 3 things you must do before you start a successful business.

These points are very simple, but yet are so profound. Don’t read them and just ignore them, think about them more deeply. It will save you from many sleepless nights, I promise you.

Another thing I must warn you about is, as you read these points, you might have heard them before and you will just go, “Stale gist, I know this already”.

I understand if you already know what I am about to say, however instead of just shrugging your shoulders, change that “I know this already” to “What can I learn from this?”

No matter how many times you have heard about something, there is always something new to learn. It can just be one sentence that will cause a trigger in your mind or you can see it from a new perspective or you might realize that even though you know something…you have not really applied it.

Yeah…so get rid of those thoughts and any distractions and lets’s dive in:

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The first thing you need to do before you start a business is to:

1. Ask yourself, “Why do I want to start this business?”

Now the normal answers I usually get from people are:

a) I need money, I am broke
b) I am looking for a job, so in the meantime, let me just start any business.

I’m about to say something drastic, don’t shoot me please, just keep reading.

Noooooooooooooooooooooooooooooo, don’t start a business because you are broke or you don’t have a job.

I know that this does not make sense, businesses are supposed to give you money. However this cannot be the ONLY reason why you want to start a business.

I won’t lie to you, I don’t mean to scare you, but running a business is hard and frustrating. There are a number of challenges you will encounter, and you need a stronger reason to keep going in the business or else you will close down the business once the challenges come. If businesses were so easy to run, everybody would have become multi-billionaires from their businesses.

A business is like having a child. You need to love the business, be passionate about it, and be ready to make sacrifices for it. If you are not passionate about it, you will not have the perseverance and courage to pick yourself up when you need to, and this is what makes businesses successful.

Don’t waste your time, starting a business ONLY because of money.

The way God created us, everybody has a unique special gift, talent, strength, that is meant to be shared with the world. You start noticing that talent or gift from when you are a child. You start having dreams about becoming a particular thing or having a desire to start a certain type of business.

Those feelings are not coincidental, there are signs of what you were created to do.

When you want to start a business, let this be your motivation:

“I want to make a difference in the world, I want to use my talents and gifts to create something and to share it with others who will value it”

It can also be:

“There is a gap in this place. Nobody else does this in this area. I want to solve this problem or not enough people are providing this product or nobody else is doing the type of designs I want to come up with”

Before you say

“I want to make money”

Don’t get me wrong oh. Money is good and we all need our businesses to make money, but like I said above, it cannot be your number one reason.

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2. Learn from someone who has already done what you want to do

Nothing is new under the sun.

Anything you want to do, someone has already done it before. Instead of wasting time, trying to learn everything by yourself, look for someone experienced in your field who can teach you what you need to learn.

The amount of time and money you save by learning from an experienced hand is indescribable. For example in my courses, I teach people how to make Accessories that took me 4 years to learn and perfect.

This is not beans oh.

Do you want to calculate the amount of money I spent buying materials that wasted, or the amount of time I spent looking for materials to use or the sleepless nights I spent trying to get things right.

If I knew someone who was making Ankara Accessories at that time, I would have just gone to learn and saved myself the stress.

 If you are interested in learning how to turn a skill or talent or passion into a business, learn from someone who has. It will save you a lot of money and a lot of sleepless nights.

I will be releasing a course on how to turn your skill into a business later in the year. Watch out for the launch date.

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3. Be very clear about how you are going to make money from this business

Yes oh, as they say, “I did not come to Lagos to come and count bridges”


Seriously now, know how to make money from it.

If you don’t know, look at people who are already in the business and see how they make money from it.
I am not saying you should copy every move they make. That’s so wrong and you won’t go far if you are a copycat because you won’t be able to think on your own two feet.

When you see how others are making money in that business, let that inspire you and it should get your creative juices flowing on how you can also make money.

We have come to the end of this training, I hope it helped.

 Before you go, I want you to do one small thing for me.

In the comments below, please share with me, what is your biggest challenge in turning your skill or talent into a business?

Thank you in advance.

Look forward to seeing your comments

Lots of love

Comments section


  • Gift

    Reply Reply April 16, 2014

    Thanks Steph. This info is boom nd the very one dat struck me is the big question why I want to start the business cus I want to true my Jobs affect lives by empowering young ones with this skills. It is also somthing I love doing.

  • florence njitoh

    Reply Reply April 16, 2014

    This is mind blowing. what a joy to know that money is not at the 4-fronts of every thing we do but rather your passion to impact your world, appreciating your world with your talents and showing forth the beauty of GOD in you to your world. I am bless to know this, even as i read the above and having a rethink at the same time i know that this is the right perspective i need to hold on while caring out a particular dream or vision in me , i have love for designs. and i am sure i can take off with this help tips

  • Oluwabukola

    Reply Reply May 7, 2014

    Am always inspire by ♈ōϋя motivational talks more strength. HBD wish u more faithful years

  • bukola

    Reply Reply May 14, 2014

    Wow wow wow.nice write-up u got there.for me, d main challenge is having a good mentor in d biz,who is also willing to guide u in d right directions to d success of ur biz without feeling unnecessarily challenged

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